[Performance]SwissMiss Performance Marketing in Korea

Find out more about SwissMiss Performance Marketing to increase sales in Korea market.


Performance marketing agency in Korea Comma Entertainment


SwissMiss is an American brand name for cocoa powder and pudding products created by Charles Sanna and sold by American food company Conagra Brands.

Performance marketing agency in Korea Comma Entertainment

Comma acted as a marketing agency for the overseas brand SwissMiss to enter Korea. Among multiple campaigns, we will introduce an example of performance marketing here.


We ran this campaign through Meta (Facebook, Instagram), Google ads (GDN), Naver ads (GFA), and influencer content.





Meta (Facebook, Instagram):

Rather than focusing solely on the taste and features of our products, we aimed to portray SwissMiss content in various scenarios, establishing a brand image that resonates with specific situations and experiences.


We created banner images and ran ads in Meta, particularly utilizing various seasonal events such as Thanksgiving and Christmas. These banners were linked to the sales site to execute traffic campaigns.


Performance marketing agency in Korea Comma Entertainment




Display Ads (Google, Naver):

To strengthen sales performance, we focused on click-centric performance campaigns. Our objective was to achieve a 50% increase in inbound efficiency compared to the previous year.


New banners were utilized based on monthly seasonal issues, and advertising operations proceeded by using materials that performed well in the previous month. Social media content was also recycled to create banner materials for use in advertisements, similar to META. The landing was set up for advertising on NAVER Smart Store, a sales channel provided by NAVER, and operations were conducted.


Performance marketing agency in Korea Comma Entertainment



On top of that, we also ran influencer campaign. Read more here: [Influencer]SwissMiss - Korean Influencer Marketing


As a result, we exceeded existing KPIs in most metrics and increased sales. It turned out that those contents using seasonal event were more effective than general contents. 



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