[Performance]How our surveys helped NVIDIA get customer data

Read about how NVIDIA's lead campaign collected customer data.


Performance marketing agency in Korea Comma Entertainment


NVIDIA is a world leader in accelerated computing. NVIDIA is a United States multinational corporation and technology company headquartered in Santa Clara, California. NVIDIA designs and supplies graphics processing units, APIs, mobile computing and automotive SoCs for data science and high-performance computing. NVIDIA is fundamentally changing the way computing works and what computers can do, and it has ushered in a new industrial revolution.


NVIDIA has a very important position in the Korean market, playing a key role in cutting-edge technologies such as deep learning, artificial intelligence and self-driving cars.


Performance marketing agency in Korea Comma Entertainment


In 2022, Comma ran NVIDIA's Facebook Lead campaign. It was a campaign to secure a database of names, occupations, and email addresses, etc. to promote Nvidia's software solutions to AI-related engineers.


The campaign was divided into life sciences and AI deep learning area.




Life Sciences & Health Care:

NVIDIA's powerful GPUs are accelerating deep learning to revolutionize life sciences. They are making significant contributions to the rapid analysis and processing of vast amounts of biological data to lead to new discoveries. In life sciences, NVIDIA's technology can be used for drug discovery, genomic analysis, bioimaging and more.


In order to gain the attention of engineers in the life sciences field and secure data, a video of the latest case studies of AI use in the life sciences field was created. We conducted a campaign to send the video only to applicants who entered the database.


In order to ensure that the ads were well shown to the target audience, we used detailed targeting strategies such as region, language, major, and job group.


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AI Speech Recognition and Deep Learning:

NVIDIA's GPUs deliver unparalleled performance in training and inference deep learning models, driving innovation in artificial intelligence. Training deep learning models requires massive amounts of data and complex calculations, and NVIDIA GPUs can process these tasks in parallel, dramatically improving speed. In the speech recognition part, NVIDIA's technology is used for speech-related tasks such as speech recognition and speech synthesis.


In order to attract the attention of AI engineers, majors and jobs related to deep learning and speech recognition were selected and set as targets. We showed these audiences ads to view the course and collected a database.


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The campaign, which lasted for a total of 3 weeks, used a total of 4 materials, with different materials for each target in life science, healthcare, voice AI, and deep learning. We appropriately allocated the budget for each material, measured performance on a daily basis, and took optimization strategies. As a result, we were able to secure a database of about 400 professionals. Customers who participated in the survey were sent follow-up eDMs, resulting in an open rate of more than 26%.


It was a campaign where Comma's performance marketing skills shone through, starting the campaign with precise targeting and detailed strategies to reach a very narrow target audience, continuously monitoring performance and modifying strategies.


Performance marketing agency in Korea Comma Entertainment





Performance marketing is a marketing strategy that aims to maximize marketing effectiveness by inducing specific behaviors and measuring the results, rather than simply exposing advertisements.


Performance marketing is an essential tool for companies to achieve their online marketing goals. You can efficiently conduct marketing activities based on data and drive sustainable growth.


With many years of experience, Comma establishes and implements performance marketing strategies that meet the company's marketing goals. 

Would you like to do performance marketing in Korea?

Contact us!


Performance marketing agency in Korea Comma Entertainment


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