Read about Samgsung TVC production story with eSports star marketing.

The Samsung Odyssey monitor is a huge hit with gamers for its fast speed, excellent image quality, and immersive design. In particular, it is equipped with a variety of gaming-optimized features such as high refresh rate, fast response time, wide viewing angle, and HDR support for a more immersive gameplay experience.
In 2020, Comma produced an advertisement for Samsung's Odyssey premium line, the G7 and G9 series.

Players from SKT T1, a popular League of Legends team, were chosen as models for the advertisement. This is partly because Samsung is a sponsor of T1, but there were many reasons for this.
As a member of T1, Faker is a globally popular player who goes beyond esports. He is so famous that even people who don't enjoy League of Legends know Faker. Faker is also a player with a positive image due to his dominance, leadership, and humility. Faker is more than just a good gamer; he is an icon of esports and a sports star of his time. It was determined that such a positive image would have a positive effect on the promotion of Odyssey products.

The Samsung Odyssey is a monitor that allows you to enjoy immersive gaming on a wide screen with super ultra-wide resolution. Of course, it is a product with a wide screen that can also be used for video editing or stock trading, but the main target audience is gamers. In this regard, the advertising video created using Faker has created a strong connection between the brand and gamers beyond simple advertisements, and has had various effects that have a positive impact on product sales.
1. Increase brand awareness and create a positive image
- Maximizing synergies: The combination of world-class esports star Faker and premium gaming monitor brand Odyssey has created powerful synergies.
- Target audience : Faker's fandom is made up primarily of young male gamers, who align with Odyssey's main target audience.
- Giving a high-end brand image: Faker's luxurious image and Odyssey's premium product image are combined to enhance the value of the Odyssey brand.
2. Increase product sales
- Stimulating the desire to buy : The fact that it was a monitor used by Faker himself created a strong desire among consumers.
- Fandom Marketing Success: Faker's fans are loyal to the products he uses, and they are eager to buy Odyssey monitors.
- Strengthening the competitiveness of the gaming market: It has helped strengthen the competitiveness of the Odyssey brand and expand its market share in the highly competitive gaming monitor market.
3. Expand your influence in the esports market
- Enhance communication with esports fans: Advertising with Faker has strengthened communication with esports fans and made Odyssey a brand familiar to esports fans.
- Gaining esports market leadership: Odyssey's partnership with Faker strengthens its leadership in the esports market and differentiates itself from its competitors.
4. Social Media Spread and Viral Marketing Effectiveness
- High views and shares: Advertising videos using Faker recorded high views and shares, resulting in a natural viral marketing effect.
- Positive reactions: Fans have reacted positively to the Faker and Odyssey combination, and have actively shared it on social media.
5. Build a long-term brand image
- Increased brand loyalty: Odyssey's partnership with Faker has built long-term brand loyalty and fandom.
- Strengthening the gaming brand: Odyssey has further solidified its image as a gaming brand with Faker.
- In conclusion, the collaboration between Samsung Odyssey and Faker has had many positive effects, such as increasing brand value, increasing product sales, and expanding its influence in the esports market.

When it came to video production, we thought about how to show the advantages of Odyssey's products, such as high resolution and fast response speed. In order to directly and indirectly reveal this, the scene of T1 team players’ game, including Faker, were appropriately used together with computer graphics.

Let's take a look at the finished ad video.
Comma Entertainment has in-house staffs for filming and editing the TVC in high quality.
Would you like to produce TVC in Korea?
Reach out to us!

Read about Samgsung TVC production story with eSports star marketing.
The Samsung Odyssey monitor is a huge hit with gamers for its fast speed, excellent image quality, and immersive design. In particular, it is equipped with a variety of gaming-optimized features such as high refresh rate, fast response time, wide viewing angle, and HDR support for a more immersive gameplay experience.
In 2020, Comma produced an advertisement for Samsung's Odyssey premium line, the G7 and G9 series.
Players from SKT T1, a popular League of Legends team, were chosen as models for the advertisement. This is partly because Samsung is a sponsor of T1, but there were many reasons for this.
As a member of T1, Faker is a globally popular player who goes beyond esports. He is so famous that even people who don't enjoy League of Legends know Faker. Faker is also a player with a positive image due to his dominance, leadership, and humility. Faker is more than just a good gamer; he is an icon of esports and a sports star of his time. It was determined that such a positive image would have a positive effect on the promotion of Odyssey products.
The Samsung Odyssey is a monitor that allows you to enjoy immersive gaming on a wide screen with super ultra-wide resolution. Of course, it is a product with a wide screen that can also be used for video editing or stock trading, but the main target audience is gamers. In this regard, the advertising video created using Faker has created a strong connection between the brand and gamers beyond simple advertisements, and has had various effects that have a positive impact on product sales.
1. Increase brand awareness and create a positive image
2. Increase product sales
3. Expand your influence in the esports market
4. Social Media Spread and Viral Marketing Effectiveness
5. Build a long-term brand image
When it came to video production, we thought about how to show the advantages of Odyssey's products, such as high resolution and fast response speed. In order to directly and indirectly reveal this, the scene of T1 team players’ game, including Faker, were appropriately used together with computer graphics.
Let's take a look at the finished ad video.
Comma Entertainment has in-house staffs for filming and editing the TVC in high quality.
Would you like to produce TVC in Korea?
Reach out to us!