[Influencer]SwissMiss - Korean Influencer Marketing

Find out the Korean influencer marketing case that SwissMiss carried out to enter Korea.


Korea influencer marketing Comma Entertainment


SwissMiss is an American brand name for cocoa powder and pudding products created by Charles Sanna and sold by American food company Conagra Brands.


Comma acted as a marketing agency for the overseas brand SwissMiss to enter Korea. Among multiple campaigns, we will introduce an example of influencer marketing here.

Korea influencer marketing Comma Entertainment

SwissMiss wanted to expose their contents on all of the social media platforms that are widely used in Korea. In Korea, Naver Blog, Instagram, and YouTube are widely used. Therefore, Comma recruited influencers for marketing on all of these platforms.


Korea influencer marketing Comma Entertainment


In addition, SwissMiss is a premium hot chocolate brand, which is sold at a rather high price compared to local brands. Therefore, in conducting marketing, we only recruited influencers who could create high-quality contents to maintain the image of the premium brand.


Naver Blog

Naver is the Korean version of Google. As Naver monopolizes the Korean search market, blog posts are also exposed as search results, so Naver blog marketing is a widely used advertising method. Among the numerous Naver bloggers, we selected only influencers who could satisfy both the exposure KPI and the quality of the contents.

As you can see in the screenshot below, really high-quality posts were created, from product directing shots to post composition. In addition, we also used an SEO strategy to ensure that the blog post would be exposed in the search for "SwissMiss" and "hot chocolate".


See the original contents: (click the image)

Korea influencer marketing Comma Entertainment

Korea influencer marketing Comma Entertainment

Korea influencer marketing Comma Entertainment

Korea influencer marketing Comma Entertainment



Instagram Short Videos

Video content is a field where the quality varies greatly. Therefore, we recruited influencers who can produce high-quality videos that can maintain the image of a premium brand. Footage from homes, bedrooms, ski resorts, and other places illustrates the most delicious situations in which hot chocolate can be consumed.


Let's see it in the video.

 

 

 



YouTube Ad Video:

We recruited a YouTube creator who is famous for mukbang and introduced SwissMiss hot chocolate products along with dessert mukbang. The creator shared a way to enjoy your own hot chocolate, such as adding chocolate powder.

Korea influencer marketing Comma Entertainment


Let's see it in the video.




Comma recruits influencers based on the marketing objectives and KPI, while keeping brand image and heritage. 

Would you like to run influencer campaign in Korea?

Contact us!


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