[Social Media]SwissMiss Korea Social Media Management

Read the story of SwissMiss's social media operations in Korea.


Korea Social Media Management Agency, Comma Entertainment


SwissMiss is an American brand name for cocoa powder and pudding products created by Charles Sanna and sold by American food company Conagra Brands.


Comma managed SwissMiss's Korean social media channel.


Korea Social Media Management Agency, Comma Entertainment


In Korea, the local hot chocolate brand "Mitte" had a wide domination of the market. SwissMiss had a slightly higher selling price compared to existing local products. Since it was an imported product, the price was bound to be high due to distribution, unit price differences, etc.


Therefore, we had to explain to consumers why SwissMiss products are more expensive. We had to appeal that SwissMiss was not just a high price, but also a premium product. In fact, it was a product that contained milk, so the price was high.


Korea Social Media Management Agency, Comma Entertainment


Therefore, we paid the most attention to creating high-quality images and presenting products in a high-quality manner.


Korea Social Media Management Agency, Comma Entertainment



Even when collaborating with influencers, we selected only those with high content creation skills.


 



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