[BTL&OOH]Comma's Creative OOH Projects

 Introducing some of our OOH projects everywhere in the world!


ํ•ด์™ธ ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ 

   Comma has been promoting CJ ENM's global K-pop festival, KCON, online and offline since 2023. We collaborated in a variety of areas, from social media channel operation to content development and video production to offline events. Among them, the outdoor graffiti advertisement in LA was highly praised by CJ ENM.


[KCON promotion video using sketch]



[Completed graffiti]

LA ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ




   Comma has been collaborating with HiteJinro on various marketing projects for many years. Why did HiteJinro trust Comma for the past three years and entrust it to outdoor advertising? It is because Comma's know-how played a major role in selecting places to advertise by considering the target audience and identifying the characteristics of the population and region.


[Vietnam Outdoor Advertising Case]

ํ•ด์™ธ ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ

ํ•ด์™ธ ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ

๋ฒ ํŠธ๋‚จ ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ




   In Russia, QR codes were used to carry out presentation events and outdoor advertisements for branding. It also recorded an all-time high participation rate by focusing on location selection.


[Russia outdoor advertisement case]

๋Ÿฌ์‹œ์•„ ์˜ฅ์™ธ๊ด‘๊ณ  ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ






๋ฒ ํŠธ๋‚จ ์˜ฅ์™ธ๊ด‘๊ณ  ๋Œ€ํ–‰ ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ


   Comma has been collaborating with Sebang Global Battery for many years, especially for outdoor advertising for the past three years. Why has Sebang Global Battery entrusted outdoor advertising to Comma for three years? In addition to selecting a location that considers traffic volume and traffic volume, Comma is concerned with designing a visible design in consideration of the contrast with the surrounding landscape.


[Vietnam outdoor advertising case]

- Daytime

๋ฒ ํŠธ๋‚จ ์˜ฅ์™ธ๊ด‘๊ณ  ๋Œ€ํ–‰ ์ข…ํ•ฉ๊ด‘๊ณ ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ



- Night time




  

   There are so many taxis in Kuala Lumpur, the capital of Malaysia, so why don't we use them as billboards?

   Comma ran a unique advertisement that put a rocket battery model of a three-way battery on top of a taxi. It was a very meaningful advertisement that was never tried, not only the satisfaction of advertisers but also the effect of catching the eyes of consumers. 100 taxis equipped with batteries wandered around downtown Kuala Lumpur.


[Malaysia advertisement on taxi]

๋ง๋ ˆ์ด์‹œ์•„ ์ฟ ์•Œ๋ผ๋ฃธํ‘ธ๋ฅด ์˜ฅ์™ธ๊ด‘๊ณ  ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ

๋ง๋ ˆ์ด์‹œ์•„ ์ฟ ์•Œ๋ผ๋ฃธํ‘ธ๋ฅด ์˜ฅ์™ธ๊ด‘๊ณ  ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ

๋ง๋ ˆ์ด์‹œ์•„ ์ฟ ์•Œ๋ผ๋ฃธํ‘ธ๋ฅด ์˜ฅ์™ธ๊ด‘๊ณ  ๋Œ€ํ–‰์‚ฌ ์ฝค๋งˆ


In the future, we will plan a lot of novel outdoor advertisements and tell you the news again. ๐Ÿ˜Š



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