해외 전시 대행 | 콤마 엔터테인먼트

An official booth at the annual Korea–Russia Cultural Exchange Festival in Moscow, supported by the Embassy of the Republic of Korea.

To highlight the Korean identity of the brand,
we reinterpreted traditional Dancheong patterns in the Milkis tone and style and designed the space with Seoul’s iconic landmarks such as Gwanghwamun, N Seoul Tower, and Lotte Tower, blended with the motifs of Irwolobongdo (the Sun, Moon, and Five Peaks).

The installation successfully captured attention and enhanced Milkis’s image as a distinctly Korean yet globally beloved brand.