COMMA’s first event management project in Russia.
Despite strict liquor laws that make alcohol marketing nearly impossible, we successfully planned and executed a full-scale offline festival.

The event included artist performances, sampling, games, and a foam party themed around Hite Beer.
More than 1,000 participants attended during the six-hour program, marking a milestone in expanding HiteJinro’s brand presence in Russia.

COMMA ENTERTAINMENT Co., Ltd. | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com