An integrated on and offline marketing campaign in Russia,
where Let’s Be leads the coffee beverage market.
The campaign celebrated a major brand redesign and the launch of new flavors, connecting POSM, digital, and OOH media in Vladivostok, Khabarovsk, and Sakhalin.

The large-scale prize event featured both random and story-based entry systems.
We developed the event microsite and draw system,
attracting over 71,000 participants and driving substantial product purchases.
COMMA oversaw every aspect including advertising, packaging, prize logistics, winner filming, and content delivery.