글로벌 마케팅 | 콤마 엔터테인먼트

Adopting a META-based mirroring strategy, we selected education-driven countries as strategic markets and executed integrated social media management, display advertising, and influencer marketing for the Mathpid learning application.

By emphasizing that the app was developed in Korea, a nation renowned for excellence in mathematics education, we established product credibility and targeted middle-aged women interested in childcare and education.
We created participatory and informative content that naturally guided audiences to download the app.