Lotte Chilsung Beverage Co., Ltd.

2024 Milkis Booth

at KCON LA


NATION       USA


SERVICE      BTL, BRAND CONTENT

Our first Milkis activation in the U.S., targeting teenagers and young adults with a strong interest in K-pop and Korean culture.
We created an interactive booth featuring games, stamp tours, and prize giveaways, allowing visitors to experience the brand’s unique flavor profile through direct tasting.

Coinciding with Milkis’s collaboration with the boy group TWS,
the campaign generated strong synergy and high engagement throughout the event.

COMMA ENTERTAINMENT Co., Ltd.  | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com


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