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CJ E&M

2022-2025

KCON, M COUNTDOWN, and MAMA Pop-up Store Operations

NATION       JAPAN / DOMESTIC / GERMANY

SERVICE      BTL

An overseas pop-up store management project conducted in conjunction with CJ E&M’s annual global events such as KCON, M COUNTDOWN, and MAMA Awards.

Targeting a primary audience of women aged 10 to 30,
the pop-ups maintained a youthful and vibrant concept,
offering interactive programs designed for high participation and engagement.



COMMA ENTERTAINMENT Co., Ltd.  | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com


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