Jinro participated as an exhibitor at the APE Festival in London
to build a positive and experiential brand image in a market
where awareness was relatively low compared to other strategic countries.

The booth attracted over 15,000 visitors in its first year,
highlighting the appeal of Jinro’s low-alcohol, fruit-flavored soju.
Visitor numbers increased by more than 52 percent the following year,
making it the most visited booth at the entire festival.

COMMA ENTERTAINMENT Co., Ltd. | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com