이벤트 대행 | 콤마 엔터테인먼트

Jägermeister Itaewon Global Village Festival

An annual global festival based on EDM culture, hosted by the Itaewon Tourism Association and supported by Seoul City and Yongsan District, with participation from various embassies and international residents in Korea. As a globally recognized brand, Jägermeister received an enthusiastic response from festivalgoers. Over the two-day event, around 2,300 visitors attended the booth, and the brand’s official account gained approximately 945 new followers.

예거마이스터 이태원 지구촌 축제

EDM 뮤직페스티벌을 기반으로 사단법인 이태원관광특구연합회에서 주최하고 서울시와 용산구에서 후원하여 각국 대사관과 국내거주 외국인들이 함께 진행하는 연간 페스티벌로

글로벌하게 인지도가 높은 예거마이스터가 좋은 호응을 얻었다.

이틀에걸쳐 약 2300여명이 부스를 방문했으며, 945명가량의 오피셜계정 팔로워가 상승 결과를 이끌어냈다.

Jägermeister Jäger Street Project

A community program designed to connect Jägermeister bartenders and ambassadors with consumers, strengthening brand understanding and loyalty among participants. The project provided education, experiences, and rewards to motivate ambassadors, including an exclusive program held in Gwangalli, Busan, featuring workshops, kayaking, surfing, yacht gatherings, dinner parties, and hotel welcome gifts

The initiative earned high praise for fostering pride and affection toward the Jägermeister brand and for allowing ambassadors to experience its true brand power firsthand.

Jägermeister Hongik University Festival Sponsorship Booth with SNOL

Jägermeister’s first sponsorship booth at a university festival, in collaboration with SNOL, a party planning student club at Hongik University.

Targeting young audiences in their early twenties, the activation aimed to establish Jägermeister as a standalone drink, not just a cocktail ingredient like the popular “Jägerbomb.” The booth effectively positioned the brand as a trendy, premium choice among the younger generation.