An event designed to raise brand awareness among younger audiences in North America, where HiteJinro’s market share was still limited.
By connecting the seasonal appeal of Halloween with the social role of alcohol in parties,
we created a viral event that achieved 69 percent organic traffic.

Over 1,000 bottles of Jinro soju and 1,500 cans of Hite beer were fully consumed,
and 100 percent of participants expressed anticipation for the next event.

COMMA ENTERTAINMENT Co., Ltd. | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com