As a case of leading the integrated social media marketing operations for Daesang O’Food’s expansion into the U.S. market, one of the most competitive capital markets in the world, representing a major Korean food manufacturing and distribution company,
we decided to pursue a more approachable content strategy as a way to win customer preference through differentiated tactics within the rapidly growing K-FOOD F&B market driven by the Korean Wave.
Rather than producing ordinary, overly familiar content, we focused on creating unique content formats that the core target audience genuinely responds to, resulting in exceptionally high engagement and strong purchase connectivity.
It became a highly successful channel operation case, ultimately achieving the remarkable honor of winning the
2026 Muse Creative Awards in the Social Media category.
