As digital marketing expanded during the pandemic, this project aimed to reinforce Jägermeister’s brand identity by focusing on the concept of “The Meister.”

Performance influencers with large followings were recruited through an open contest, generating early-stage viral momentum.
The campaign attracted 136 participants whose content collectively reached 937,118 views and generated 5,938 comments.

By the project’s conclusion, total reach reached 1.96 million
with 236,000 additional views across multiple platforms.