A product promotion case for the Vegemil brand as it expanded into the Vietnamese market.
Compared to Korea, the brand had relatively low awareness in Vietnam, and the strict advertising regulations surrounding infant nutrition products, combined with the unfamiliar nature of plant-based formulations, made influencer recruitment particularly challenging.
We strategically partnered with influencers whose primary content focused on parenting and childcare, directly aligning with the target audience.
In addition, internal medicine doctors with professional expertise in nutrition and health were recruited to reinforce the product’s safety and credibility.
The campaign was executed with a total of 18 participants, including mega influencers with over 1 million followers, who collectively published 39 pieces of content.
To ensure direct conversion into actual purchases, sales links were integrated into each influencer’s profile.
