As positive awareness of Korean K-food continued to rise, we selected mega influencers as the most effective way to drive both product exposure and actual sales conversion.

The strategy adopted was to guide consumers naturally toward purchase by showing the entire process in detail, from purchasing the product to the actual consumption method.

Centered on Instagram, where mukbang content performs exceptionally well, the campaign also leveraged cross-posting to create a doubled exposure effect across multiple platforms.

In addition, the strong communication and high follower loyalty of the influencers generated highly effective comment-driven engagement results.