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Korea Agro-Fisheries and Food Trade Corporation (aT)

2021 K-Mush Influencer Marketing in 9 Countries

PLATFORM  YOUTUBE

NATION       NETHERLAND / GERMANY / USA / SPAIN / UK 

                             INDONESIA / AUSTRALIA / HONGKONG

SERVICE      INFLUENCER

To promote Korean mushroom exports and build an independent K-Mush brand channel, aT conducted influencer marketing across nine countries, managed by COMMA.
Food and cooking influencers showcased the entire process of purchase, preparation, and consumption, resonating with audiences during the pandemic when home cooking gained popularity.

Nine influencers generated over 2.4 million total views, exceeding expectations and strengthening the K-Mush brand presence worldwide.


COMMA ENTERTAINMENT Co., Ltd.  | CEO: Stephen T. Lee
TEL: +82-2-6319-6947 | Address : COMMA Building, 53 Dosan-daero 54-gil, Gangnam-gu, Seoul, Republic of Korea | E-mail: us@comma-entertainment.com


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