This influencer campaign aimed to overcome a pandemic-driven decline in ginseng sales and revitalize global demand for the 1,500-year-old Korean specialty product.

We used both micro and macro influencers in a series of live commerce broadcasts and media content.
Prominent participants included the President of the World Gourmet Association in France, China’s top influencer Huang Hong, Korea’s popular mukbang creator Tzuyang, and a Cambodian princess.

A total of 41 influencers produced 376 pieces of content, surpassing the original goal of 340, with 570,000 live stream viewers engaging worldwide.