During the pandemic, when in-person gatherings were restricted,
we needed to maintain brand visibility for Jinro and encourage offline purchases even through non-contact means.
To achieve this, we carried out influencer marketing campaigns across Singapore, Malaysia, Indonesia, and the Philippines.
Rather than one-off promotions, influencers participated in real experiences to show authentic engagement, visiting bars and venues where Jinro was sold and showcasing local drinking culture through creative content.
The campaign achieved a total reach far beyond expectations, ranging from over 570,000 in Singapore to more than 2 million in other markets.
